Marketing General Incorporated

Make the Business Case for Membership Growth–With Real Numbers

Turn assumptions into insight with MGI’s Membership Math Calculator–a simple, powerful tool designed to help you understand where your membership program stands and where it’s headed.


Every membership organization is asked the same questions:

  • Are we actually growing—or just treading water?
  • What is a member really worth over time?
  • How much can we afford to spend to acquire a new member?

MGI built the Membership Math Calculator to make these answers fast, clear, and defensible.

With just six inputs, you’ll instantly see the metrics that matter most when planning, budgeting, and advocating for investment in membership marketing.


What You’ll Get

  • Renewal rate
  • Average tenure
  • Lifetime value (LTV)
  • Cost per acquisition (CPA)
  • Steady state analysis showing whether membership is growing, flat, or declining

No spreadsheets. No guesswork. Just the numbers you need to make smarter decisions.


Get Instant Access to the Calculator

Enter your information to access the Membership Math Calculator.


Built by MGI: Experts in membership growth strategy for leading associations and membership organizations.