Although associations vary by industry, size, and type of membership, the objectives and challenges that come with conducting research are often similar.
The growth and development of any association is dependent upon its leadership listening to its members. Research is a primary tool for finding out what members really think and for taking the pulse of an organization. While research can be daunting, the 10 easy-to-remember tips provided in this white paper can help assure that your research is on target, on budget, and provides the information needed to better support programs, drive membership, and increase ROI.
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. Over the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.