2020 Association Economic Outlook Report

MGI is excited to share the results of our 2^nd edition of the Association Economic Outlook Report.

2020 has proven to be much different than anyone could have ever imagined. With that in mind, MGI conducted our second economic outlook poll to take the pulse of the association world.

541 association executives form the basis of our latest research that dives into the industry’s reaction to the recession/pandemic.

While the challenges have been great, associations indicate that they are rapidly adapting. Key highlights from the survey indicate:

78% are looking to develop new products and services to assist members (up from 68% in 2019).
69% report an increase in membership engagement.
81% are confident that their association will weather the recession and pandemic and continue to serve its members.

About MGI

Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.

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