The 12th edition of the MGI Membership Marketing Benchmarking Report is now available as a free download.
The 2020 report provides critical benchmarks for you and the leadership of your association to evaluate your membership marketing strategies and to understand what practices correlate with improved membership outcomes.
This year’s report includes data and insights on:
Download your free benchmarking report now and learn from the insights shared by over 800 professional and trade associations on the best practices in membership marketing.
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.