It’s been a decade since the last major recession in the United States. However in MGI’s latest Association Economic Outlook Survey, we found that the majority of respondents believe there is at least a 50% chance of a recession in the next twelve months.

373 association employees form the basis of our latest research that dives into the industry’s recession monitoring, preparedness, and outlooks on weathering a recession.

Key highlights from the survey include:

39% of respondents have a recession contingency plan in place
Drops in renewal rate are a leading internal indicator of an economic recession
81% are confident they can weather the recession

Download your free Association Economic Outlook Report today.

About MGI

Marketing General Incorporated (MGI) is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.

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