‘Know the numbers’ is the best advice that anyone can give you when it comes to membership marketing. And yet, math doesn’t usually make it to the top of the list when people think about membership.
Knowing the numbers can help answer key membership marketing questions like:
If you work in a membership organization, you know that math and metrics are at the heart of what we do every day. We use math to understand where we’re starting, what’s working, what our ROI is, and what requires change. It gives us insight into the health of our organizations; are they growing, shrinking, or stagnating?
From determining the simpler response rates of marketing efforts to the more complex steady state analysis, MGI has compiled the calculations we’ve worked with every day for the past 40 years to help us understand the current state of an association’s membership program. Use this cheat sheet as a reference tool to take a strategic look at the economics of your membership.
Download your free guide now, and get the reference tool you need to evaluate and report on your membership program.
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.