Download Your Free MGI Renewal Guide!
It is almost impossible to lose money on renewal efforts. And it almost always costs more to re-acquire a member than it does to renew them. Your organization’s renewal program should be a central piece of your membership marketing strategy, yet so many organizations don’t give the same attention, budget, and planning to their renewal series as they do acquisition efforts.
We’ve taken our 40 years of membership marketing experience and put together this renewal guide to help.
Whether you’re looking to implement a new renewal program or want to improve your existing one, our guide will help you maximize results by addressing most frequently asked questions and best strategies, such as:
- What is the recommended renewal series schedule?
- Which channels should we use in our renewal program?
- What effect do different payment options have on renewals?
- What are the biggest mistakes organizations make in their renewal efforts?
- How can you use testing to improve your renewals?
Download your free guide now, and get the information you need to help your organization keep more members!
About MGI
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.