Membership Growth Isn’t Automatic Anymore.
Early insights from the upcoming 2026 Membership Marketing Benchmarking Report reveal what’s changing–and what associations need to do to grow.
For years, membership growth could be assumed.
In 2026, it must be earned.
Early benchmarking data show:
- More associations reporting flat or declining membership
- Less confidence in how clearly value is communicated
- An optimistic shift from “what can we afford?” to “what do we need to invest in?” as it relates to membership marketing.
This short white paper offers a first look at what association marketers are telling us now–and how leading organizations are rewriting the membership growth playbook.
Strategic. Data driven. Built for what’s next.
About MGI
Marketing General is the nation’s largest marketing agency working exclusively with membership associations. For over 45 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.