The 2026 Membership Marketing Benchmarking Report
Unlock the 2026 Membership Marketing Benchmarking Report
Get the strategic insights association leaders need to strengthen membership growth, retention, and engagement in a changing landscape.
The 2026 Membership Marketing Benchmarking Report delivers a clear view of the trends, pressures, and opportunities shaping association membership today. Based on input from nearly 500 association professionals, this report highlights what’s happening across value proposition, recruitment, retention, AI, and member engagement.
What You’ll Learn
- Where membership growth is gaining or losing momentum
- How associations are refining their value proposition to better compete
- Which engagement and retention strategies are most effective
- How AI and innovation are showing up in membership marketing
- What renewal and acquisition benchmarks look like across association types
Use this free resource to benchmark performance, identify priorities, and make more informed membership decisions.
About MGI
Marketing General is the nation’s largest marketing agency working exclusively with membership associations. For over 47 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership, attendees, and certification numbers; improve retention; enhance member engagement; grow dues and non-dues revenue; and gain new insights through market research and analysis.