The 2025 Membership Marketing Benchmarking Report
Unlock Membership Marketing Insights from Over 500 Associations
Discover the latest trends, strategies, and success factors driving membership engagement, retention, and growth in 2025.
The 2025 Membership Marketing Benchmarking Report is here—providing exclusive data from over 500 associations that reveal what’s working in membership today.
What’s Inside?
- Key membership trends across different association types
- The impact of dues increases and AI-driven marketing strategies
- Top products and services driving engagement
- Renewal rate comparisons for individual and trade associations
- Insights into conference attendance shifts
Over 500 associations participated in our survey, sharing their practices, experiences and solutions. The data gathered addresses critical questions such as:
- What are the trends in membership counts by association type?
- Which products and services are driving member participation?
- How are associations utilizing AI in membership marketing?
- What renewal rates do individual and trade associations see?
- How have conference attendance registrations changed?
This free resource is packed with actionable data to help you refine your membership strategy.
About MGI
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. For over 46 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership, attendees, and certification numbers; improve retention; enhance member engagement; grow dues and non-dues revenue; and gain new insights through market research and analysis.