Download Your Free Copy of the 2025 Association Outlook Report!
How are associations preparing for success in 2025? Learn what they expect in the coming year from our 2025 Association Outlook Report. Since 2019, Marketing General Incorporated’s (MGI’s) forward-looking survey has provided insights into the future trends and challenges association professionals anticipate.
Highlights from the 2025 Report
Optimism for Growth: Association leaders expect increases in membership and engagement in the year ahead.
Focus on Membership Engagement: Associations view personalized experiences, new products and services, and leveraging data analytics as top priorities.
Concern about Operational Costs: Associations noted operational costs remain challenging, but respondents report fewer staffing shortages.
Increase in AI Integration: Associations are increasingly exploring artificial intelligence to enhance member services and improve operational efficiency.
Get Your Free Copy Now!
Don’t miss this opportunity to stay ahead of the curve. Download the 2025 Association Outlook Report today and gain the insights you need to position your organization for success in the coming year.
About MGI
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 45 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.