2024 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

We are thrilled to announce the release of the 2024 edition of the MGI Membership Marketing Benchmarking Report. This much-anticipated report, now in its 16th edition, provides valuable insights into the strategies and tactics that have driven significant rebounds, growth, and resilience in association membership results.

The report offers details on the top drivers supporting this growth, including:

Defining a compelling value proposition
Deploying new member recruitment strategies
Focusing on continuous innovation
Expanding outreach to emerging generations
Increasing member engagement

Nearly 700 associations participated in our survey, sharing their practices, experiences, and solutions. The data gathered addresses critical questions such as:

What are the trends in membership counts by association type?
How much have membership marketing budgets increased?
Which products and services are driving member participation?
How are associations utilizing AI in membership marketing?
What renewal rates do individual and trade associations see?
How have conference attendance registrations improved?

Download your free copy today!

About MGI

Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. For over 45 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership, attendees, and certification numbers; improve retention; enhance member engagement; grow dues and non-dues revenue; and gain new insights through market research and analysis.

First Name *

Last Name *

Email Address *

Title

Company

Phone

Country (Not valid to those in the EU.) *

I Agree * By submitting this request, I authorize MGI to send me electronic communications from time to time regarding exclusive MGI resources. This service can be discontinued at any time by following the opt-out links in the communications.

Comments

By submitting this request, I authorize Marketing General Incorporated to send me electronic communications from time to time regarding exclusive Marketing General Incorporated resources. This service can be discontinued at any time by following the opt-out links in the communications.