2022 Membership Marketing Benchmarking Report

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MGI is pleased to share the results of our 2022 Membership Marketing Benchmarking Report. This 14^th edition validates what many of us already know–it has been a year of recovery for many associations.

The sections included in this year’s report are:

Association Statistics
Member Recruitment (Acquisition)
Member Engagement
Member Renewal and Reinstatement (Retention)
Challenges and Innovation
Dues and Membership Structure
Marketing Tools
Association Demographics
Words of Wisdom

Download your free copy now and learn from the insights shared by over 700 professional and trade associations on the best practices in membership marketing.

About MGI

Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. For nearly 45 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership, attendees, and certification numbers; improve retention; enhance member engagement; grow dues and non-dues revenue; and gain new insights through market research and analysis.

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