Marketing General Incorporated

The 2021 Membership Marketing Benchmarking Report

2021 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI is pleased to share the results of our 2021 Membership Marketing Benchmarking Report. This edition validated what many of us already know–it has been a challenging year for association membership.

The sections included in this year’s report are:

  • Association Statistics
  • Member Recruitment (Acquisition)
  • Member Engagement
  • Member Renewal and Reinstatement (Retention)
  • Effects of Pandemic
  • Challenges and Innovation
  • Dues and Membership Structure
  • Marketing Tools
  • Association Demographics
  • Words of Wisdom

Download your free benchmarking report now and learn from the insights shared by over 800 professional and trade associations on the best practices in membership marketing.

About MGI

Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.

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