Download Your Free 12th Edition Membership Marketing Benchmarking Report!
The 12th edition of the MGI Membership Marketing Benchmarking Report is now available as a free download.
The 2020 report provides critical benchmarks for you and the leadership of your association to evaluate your membership marketing strategies and to understand what practices correlate with improved membership outcomes.
This year’s report includes data and insights on:
- Membership trends over the last decade
- Best practices in membership recruitment and renewals
- New membership models implemented by associations
- Products and services with improved member participation
- Challenges reported in growing membership
- Changes in membership marketing budgets
- Average renewal rates for individual and trade groups
- Top reasons why members join
- Top reasons why members do not renew
- Communication methods used to engage new members
- Marketing outsourcing practices
- The frequency and amount of dues increases.
Download your free benchmarking report now and learn from the insights shared by over 800 professional and trade associations on the best practices in membership marketing.
About MGI
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.