Download our 80-page report and find out how your association compares, get insight into the strategies and tactics that work, and help your association grow.
The 11th edition of our Membership Marketing Benchmarking Report gives you an insider’s look at what 824 trade, individual, and combination associations had to say about membership marketing in 2019.
They answered our questions about recruitment, engagement, retention, and reinstatement so we can share in-depth data on what’s working, what’s not, and what the challenges are in today’s membership organizations.
From shifts in member participation and engagement to the impact of changing membership models to the importance of innovation, this is the industry report you need.
For more insights and to join the conversation, make sure you follow us on Twitter, Facebook, and LinkedIn. We’ll be using #MMBR2019 to talk about this year’s report.
Marketing General Incorporated is the nation’s largest marketing agency working exclusively with membership associations. During the past 40 years, MGI has helped hundreds of associations and relationship-based organizations increase their membership and certificant bases, improve retention, enhance member engagement, grow dues and non-dues revenue, and gain new insights through market research and analysis.